The practical playbook from idea to your first sublimated collection — positioning, manufacturing, budget and a 90-day roadmap.
The market for custom sportswear has never been so accessible. The barriers to entry — production costs, order minimums, technical complexity — have collapsed thanks to made-to-order sublimation and to online configurators.
In practice, you can now launch a brand with zero stock, produire from a single piece, and test your market before investing. This guide shows you, step by step, how to turn an idea into a sellable collection in under three months.
Global sportswear keeps growing double-digit, driven by customization and teamwear.
Global sportswear market size, in € billions (estimates).
One sport, one community, one style. The sharper, the stronger.
Name, logo, palette, tone. Your identity must work on a jersey.
Templates, colors, all-over patterns — right in the configurator.
On-demand sublimation, from one piece. Zero deadstock.
A simple sales page is enough to start and test.
Content, community, ambassadors. Sell the story, not the product.
For sport, sublimation wins: unlimited colors, durability, and cost-effective even in small runs.
| Criteria | Sublimation | Vinyl | Screen print |
|---|---|---|---|
| Unlimited colours | ✓ | ✕ | Limited |
| All-over prints | ✓ | ✕ | ✕ |
| Wash durability | Excellent | Average | Good |
| Feel (no buildup) | ✓ | ✕ | ✕ |
| Profitable from 1 piece | ✓ | Yes | No |
Indicative estimates — on-demand production lets you start far lower.
Niche, name, logo, moodboard. Grab your socials and domain.
3 to 5 pieces in the configurator. Order your samples.
Sales page, product shots, first social content.
Pre-orders, ambassadors, first campaign. Go live.
Collection templates, launch checklist and budget sheet — ready to use.
Design your first piece in the configurator, or tell us about your project.