Flare Custom is a European brand of custom sports kit, made in Bulgaria, within the European Union. We design and produce full-sublimation jerseys and apparel for clubs, associations, brands and creators — from 1 piece, and even from a design generated by artificial intelligence.
Customisation should have neither a minimum order, nor a border between the idea and the product.
Too many kit suppliers impose large quantities or block projects at the file stage. We do the opposite: we turn any design into real kit, made in Europe, from the very first piece. We explain it in detail in our manifeste.
Jerseys, shorts, jackets, tracksuits, polos, vests and accessories customised by sublimation. Sublimation is embedded in the fibre: colours, logos and numbers cover the entire surface and never flake.
From the jersey to the accessories, in one coordinated identity.
From football to esport, from running to combat sports.
A print that never flakes, wash after wash.
Our way of working comes in three stages. You always approve a proof before production.
AI-assisted 3D configurator, AI-generated visual, sketch or simple brief: everything becomes a starting point.
Our studio rebuilds your idea into a printable vector file, clean and calibrated for sublimation.
Sublimation into the polyester fibre, made in Bulgaria (EU), from 1 piece.
The details are set out in our manifeste.
Producing within the European Union shortens the distance between you and the workshop: controlled lead times, genuine responsiveness, and the ability to produce small runs from 1 piece.
It also means simpler quality control.
The same standard for everyone: turning an idea into real kit, with no minimum.
The Flare Custom brand is operated by OLB Sports OOD, a Bulgarian company established in Bulgaria, within the European Union. Full legal information is set out in our legal notice.
Flare Custom is the custom sportswear brand of OLB Sports OOD, a company under Bulgarian law based in the European Union. We design and manufacture in full sublimation, to order, from 1 piece, for more than 40 sports.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
The questions a club asks before ordering, and our verifiable answers.
OLB Sports OOD, a company under Bulgarian law established in the European Union, which designs and manufactures in its own workshop. Full legal details and contact information in the footer.
Payment by card via Stripe or by bank transfer; above €8,000 excl. VAT, bank transfer is mandatory. Nothing is produced before your written approval of the proof.
The proof, with 2 to 3 rounds of changes included depending on the design package, exists precisely for that. For a large project, a prototype is possible: 50% refunded from 10 pieces ordered afterwards, 100% beyond 100 pieces.
The stated lead time is 2 to 4 weeks after proof approval, 4 weeks on average depending on workshop load. For a fixed date, an express option is possible on request, from 72 hours to 2 weeks depending on the product and quantity.
Quote, proof, production and shipping are tracked in your customer area, and DHL or FedEx delivery is tracked to the door.
Your files are kept: reorders from 1 piece, identical, without redoing the design or paying again for artwork.
From the idea — even born of an AI — to the jersey made in Europe, from the very first piece.