The 2026-2027 season is under way: registrations are open, grassroots leagues are back and clubs are recruiting new members at open days across the country. When it's time to order, everyone thinks of the match shirt first. Yet a shirt is only worn for ninety minutes a weekend. The rest of the time — warming up, on the bench, on the coach, at the club open day, in the clubhouse — it's the club tracksuit, jacket and hoodie that people see. This "off-pitch" wardrobe is what builds a team's image, and it's the one clubs most often forget to sort out in time.
Why off-pitch kit matters as much as the shirt
A set of match shirts stays in the changing room between games. A presentation jacket, on the other hand, comes out at every away trip. It's what players wear arriving at the ground, what substitutes wear on the touchline, what coaches wear at training and what committee members wear on the stand at the members' fair. In short: the most visible garment of the season isn't always the one you think of first.
Kitting out the club beyond the pitch also pulls a group together. A team turning up in matching tracksuits sends a signal — to opponents, to parents, to potential sponsors. And for a club recruiting at the start of the year, a coordinated look reassures: it projects a serious, organised structure that parents feel comfortable signing their children up to.
The pieces that dress a club
Beyond the shirt and shorts, a full club wardrobe is built around a few key pieces, chosen to suit your climate and your budget:
- The tracksuit jacket: the presentation piece par excellence, worn on arrival and during the warm-up. Pair it with matching bottoms for a complete set. Take a look at the custom tracksuit jacket.
- Tracksuit bottoms, in a straight or tapered cut, to complete the set and keep legs warm before the effort.
- The hoodie or crew-neck sweatshirt: the "lifestyle" piece players wear day to day, and the best-seller of any club shop.
- The windbreaker, light and water-repellent, essential for training from September to March under changeable British skies. See the custom windbreakers.
- The bodywarmer or gilet, for the coaching staff who spend the whole session standing still in the cold.
You'll find the whole range on the custom tracksuits page, ready to produce in your club's exact colours.
Full sublimation: a look that won't crack
On a club jacket or hoodie, the print has to last for years — these garments are washed and worn far more heavily than a match shirt. That's the whole point of full sublimation: the colour and the design are built into the fibre of the fabric, not laid on top of it. As a result, the design doesn't crack, peel or fade wash after wash, unlike a heat-pressed transfer that always ends up splitting.
Sublimation also opens up the design: gradients, side panels, geometric patterns, the club crest across the whole surface — anything is possible, with no extra charge for the number of colours. Logos and sponsors are unlimited and free of surcharge: a club that needs to fit three partners onto a jacket pays no more than one with none. A handy point when it comes to funding the season.
From one piece, with volume pricing: planning the order
Unlike many suppliers, there's no minimum order: production starts from a single piece. In practice, you can kit out the whole senior squad in tracksuits, add two jackets for the coaches and a single gilet for the chairman, all in the same order. Pricing is tiered: the more of each piece you order, the lower the unit price — which is why it pays to group orders across every category (seniors, juniors, staff) into one run rather than scattering them.
Bear in mind the kit discount when you pair a top and bottom from the same range, and the names or numbers you can add to jackets. Before you lock in quantities, one point that's often overlooked: sizes. With ranges running from children (4-14) to adults (XS to 3XL), it's worth a careful head count. Our team sizing guide helps you avoid the costly distribution mistakes.
Getting the timing right for 2026-2027
Sublimation production takes around four weeks of manufacturing once the proof (BAT) is approved, plus delivery — a few working days within Europe. The proof, sent within 24 to 48 hours, lets you sign off the look before anything goes into production: nothing is made without your go-ahead. The scheduling detail is on the lead times page.
In practice: if you want your tracksuits for the first fixtures and the autumn recruitment days, place the order at the end of summer. Made in Europe (in Bulgaria, within the EU), lead times stay under control with no customs surprises. Behind schedule? An off-pitch set ordered now will be ready for the heart of the season — the stretch when a club jacket gets worn the longest.
Key takeaways
- The club tracksuit, jacket and hoodie are the most visible garments of the season: they come out at every away trip, not just on match day.
- Full sublimation builds the colour into the fibre: the design won't crack and lasts several seasons of washing.
- Production from one piece, no minimum, with tiered pricing: grouping seniors, juniors and staff into one order lowers the unit price.
- Unlimited logos and sponsors at no extra cost — handy for showcasing the club's partners.
- Allow around four weeks of manufacturing after the proof: for a September start, order at the end of summer.
What's the difference between sublimation and heat-pressed printing on a club jacket?
A heat-pressed transfer sits on the surface of the fabric: it can crack, peel or fade with repeated washing. Sublimation builds the colour directly into the fibre: it's more durable and allows full-surface designs (gradients, patterns, multiple sponsors) with no added thickness and no surcharge.
Can I order a single jacket, or do I have to kit out the whole team?
There's no minimum: production starts from one piece. You can order a single jacket for a coach or a full tracksuit for thirty players. That said, because pricing is tiered, grouping pieces into one order is always the most cost-effective.
How long before the club tracksuits arrive?
Allow around four weeks of manufacturing once the proof is approved, plus delivery within Europe. The proof is sent within 24 to 48 hours so you can sign off the look. To have the club kitted out for the first games of the season, it's best to place the order at the end of summer. The detail is on the lead times page.