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Funding your jerseys through sponsorship

Kitting out a club costs money, and sponsorship is often the key to closing the budget. Flare Custom, a European brand of custom sportswear made in Bulgaria (EU), makes this easier: sublimation lets you integrate as many sponsor logos as needed, with no extra cost linked to the number. Your partners gain visibility, your club funds its kits. Many clubs cover part or all of their equipment this way. Here's how to go about it.

Made in EuropeBulgaria, within the EU
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How does sponsorship fund jerseys?

The principle is simple: local businesses (shops, tradespeople, SMEs) pay to display their logo on your jerseys, and that contribution funds your kits. In return, they gain visibility at every match, in training and at events. It's a win-win exchange, rooted in local life. Sublimation makes the whole thing seamless, because adding logos costs nothing extra.

How sponsorship funds the jerseys

How many sponsors can you put on a jersey?

As many as you like, with no extra cost per logo. Unlike surface printing, where every addition can be charged for, sublimation builds all the logos into the design in one pass. So you can bring in more partners — one on the chest, others on the sleeves, the back, the shorts — and maximise the funding. See logos & sponsors.

Where should sponsor logos go?

There are plenty of high-value placements: the chest (the most visible, often the main sponsor), the upper back, the sleeves, the bottom of the jersey, and the shorts. You can offer different levels of visibility depending on each partner's contribution — a handy argument for selling your spaces. We integrate every logo cleanly into the design.

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Design in 3D or request a free quote — from 1 piece, made in Europe.

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How do you show the result to sponsors?

Through the proof. Before anything is made, you have a visual of the jersey with the logos in place: the ideal way to agree positions with your partners and reassure them about the result. You can also use the 3D configurator to show them a preview up front.

What rights apply to sponsor logos?

You need each sponsor's permission to reproduce their logo — which goes without saying, since they are sponsoring you. For any logo belonging to a third party, we ask for a declaration of responsibility confirming you hold the necessary permissions before production. See logos & sponsors.

Can the quote help win over sponsors?

Yes. A clear quote setting out the cost of the kit helps you size up your search for partners and present a serious project. You know how much to raise, and you can split the funding between several sponsors. See pricing and request a quote.

To know how many sponsors to look for, try our season budget simulator: it calculates the share paid by your partners.

Which products can carry sponsors beyond the jersey?

Every item can carry sponsors: shorts, tracksuit, jacket, bag. The more of the club you dress, the more advertising space you offer — and the more you fund. A complete club pack is therefore an excellent partnership platform. See club packs.

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Questions

Frequently asked questions

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Contact us
How does sponsorship fund jerseys?
Businesses pay to display their logo, which funds the club's kits.
How many sponsors can you display?
As many as you want, with no extra cost linked to the number, thanks to sublimation.
Where should the logos go?
Chest, back, sleeves, bottom of the jersey, shorts — with possible levels of visibility.
How do you show the result to sponsors?
Via the proof and the 3D configurator, before manufacturing.
What rights apply to the logos?
Each sponsor's agreement; a statement of responsibility is required for third-party logos.
Does the quote help persuade?
Yes, a clear quote scopes the search for partners and lends credibility to the project.
Is Flare a European brand?
Yes, Flare Custom is a European brand that manufactures in Bulgaria, within the European Union.

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