Flare Custom, a European brand of custom sportswear made in Bulgaria (EU), turns any design — including one generated by artificial intelligence — into real sports kit, from the very first piece. AI brings the idea to life in minutes; our studio makes it manufacturable; sublimation brings it to life on the fabric. That is the whole spirit of AI design at Flare: removing the boundary between the idea and the product. Whether you compose your jersey online or arrive with a visual imagined via Midjourney, DALL·E, ChatGPT or Stable Diffusion, you leave with a unique, durable jersey, with no minimum order. Here's how it works.
The Flare Custom configurator includes AI design composition. You start from a text or a mock-up; the result is a flat design, across every panel, ready for sublimation.
Describe your jersey in one sentence: sport, colours, style, sponsor. The AI composes the complete design across every panel, with seam matching handled by construction. You then adjust Pantone colours, logos, names and numbers.
Text → design across every panelA visual generated with Midjourney or DALL·E, a sketch, a photo of an old jersey or your designer's mock-up: the AI reproduces it flat on the Flare template, at the right proportions, ready for printing. You keep control of every zone.
Image → flat reproduction on the templateDrop your file below: the tool measures its resolution, looks at whether it really is flat artwork, and tells you in five points what works and what has to be reworked — with the matching package and its price. Nothing is sent to our servers: everything is analysed in your browser.
A printable file is the artwork on its own, flat, at the template’s proportions. Not the jersey shown in context. An AI almost always returns a mockup — the design already placed on a garment, with its shading, folds and background. That file cannot be reused: the pattern is distorted by the drape, cut by the seams and mixed with the shadows. Nothing is lost, though: that file serves as a REFERENCE, and our designers redraw it flat for production. That is what the Studio creation covers — the package is simply higher than for a print-ready file.
Not sure? Take the simplest answer: we spot it when preparing your proof, we adjust the package, and you approve before anything is made. Nothing is produced or charged without your agreement.
| Your starting point | What we do | Price excl. VAT |
|---|---|---|
| Print-ready vector file | Nothing to rework: it goes to production as is. | Included |
| File to check | Resolution, colours, bleed and outlined fonts checked. | €25 |
| File to check — full check | Full check, repositioning on our templates and a sublimation render. | €50 |
| Flat AI artwork, low resolution | Scaled up to template size. The artwork is not retouched: distorted text and original inconsistencies remain. | €50 |
| Flat AI artwork with flaws | The upgrade above, plus correction of distorted text and minor inconsistencies. Your composition is preserved. | €150 |
| AI artwork needing a full rework | Complete rework by our designers, redrawing the areas that need it. | €500 |
| Mockup, or creation from your material | We take your material and reproduce it as is on the template: no specific colours, no changes to the artwork. 3 proof rounds included. | €95 |
| Same, with your colours and changes | Closer match, partial redraw of the tricky areas. From this level on we apply precise colours (CMYK / Pantone) and change the artwork. | €225 |
| Full redraw | Complete redraw and vectorisation, as close as possible to your reference. | €500 |
Nobody starts production without your written approval. Here is what follows, in order:
It is a way to create your kit by drawing on artificial intelligence, from concept to the piece worn. AI is a tremendous accelerator of ideas: it generates visuals, moods and patterns in record time. But an AI image is not a print-ready file: it is a source of inspiration. Flare's role is to bridge that inspiration and a manufacturable piece of kit, thanks to our studio and to sublimation. You keep the creativity, we handle the real production.
All of them. Image generators such as Midjourney, DALL·E or Stable Diffusion, and assistants such as ChatGPT, are all excellent starting points for imagining a jersey. Each has its strengths — photorealism, graphic styles, speed — and we know how to work from any of their output. We publish dedicated guides for getting the most out of each tool: see jersey with Midjourney, with DALL·E et with Stable Diffusion.
This is the essential point to understand. An image produced by an AI is not vector-based: it is made of pixels, its colours are not calibrated for textile printing, its details are often blurry or irregular, and it respects neither the seam zones nor the constraints of sublimation. Used as is, it would give a disappointing result. That is why our studio fully recreates it in vector form: a clean, sharp file, with controlled colours, designed for manufacturing. This recreation involves a graphic-design fee, the amount of which depends on the complexity of the design. It is the guarantee of a jersey worthy of your idea.
It is simple and well signposted. You arrive with an idea — an AI visual, a mood, some colours. Our studio turns it into a usable vector design, faithful to your intention. You discover the result on a proof (BAT), request adjustments if needed, then approve it. Manufacturing then starts using sublimation, in Bulgaria within the European Union, and your order is shipped to you with tracking across Europe. From idea to piece: creation, adaptation by the studio, proof, sublimation, delivery.
The clearer your starting point, the truer the result. Gather your colours (ideally as Pantone or CMYK references), your logo, and the visuals that inspire you. If you supply a file, note that a vector format (AI, EPS, vector PDF) is ideal, and that an AI image will serve as a basis to be rebuilt. We walk you through this on the preparing your file.
Yes. AI Design is ideal ground for creators: generate collections, have our studio rebuild them, and sell them with no stock, made to order and white-label, from 1 piece. You combine the unlimited creativity of AI with real manufacturing, at no financial risk. See selling your designs.
This is a point to watch. Without your knowing it, an AI image may include protected elements (logos, characters, trade marks, registered styles). You must make sure you hold the rights to whatever you have produced and sold. At the proof stage our studio flags potentially sensitive elements; and for any third-party logo or element, a declaration of responsibility is required before production. We do not turn these projects down — we put a framework around them. See logos & sponsors.
AI design is for anyone who has an idea but not necessarily the tools: a creator who wants an original collection, a club looking for a bold design, an esports team that wants to make an impression, a brand that wants to prototype fast. The speed of AI, the rigour of the studio and the flexibility of from-a-single-piece serve all these profiles.
The jersey itself follows our usual tiered pricing by quantity, from 1 piece. On top of that comes the design work involved in rebuilding your AI visual as vector artwork, priced according to the complexity of the design. Sublimation customisation (unlimited colours) is included. See tarifs et request a quote.
After proof approval, allow 2 to 4 weeks for production, or 72 hours to 2 weeks on express depending on the product and the workshop's workload. The studio rebuild and proof approval stage comes before that; the clearer your brief, the faster it goes. See lead times.
Because Flare brings together what no one combines so simply: the inspiration of AI, a studio that makes your ideas manufacturable, sublimation for a limitless finish, all from a single piece and made in Bulgaria within the European Union. You don't have to be a graphic designer, order in bulk, or compromise on quality. Your idea — even born from an AI — becomes a real jersey.
In the Flare Custom configurator, the AI composes the design from a simple written description, or reproduces a mock-up you upload, across every panel of the jersey with seam matching handled. Free, no account, then proof and production in Europe from 1 piece.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.
