The jersey is one of the best visibility platforms there is — and therefore an excellent lever for having a club's equipment funded by partners. Flare Custom, a European brand of custom sports equipment made in Bulgaria (EU), integrates logos and partners through sublimation, from a single piece. Here are the main principles, as general information.
In short: sponsorship involves a visibility benefit for the partner company (its logo on the jersey, for example) — it is a communications operation. Patronage, on the other hand, is a form of support with no equivalent benefit in return, under a specific regime. Both can fund your kit; the accounting and tax implications differ from case to case.
Yes, that is the whole point of sponsorship: the partner's logo is cleanly integrated by sublimation, with no surcharge for the number of partners. It is real visibility at every match, and a strong argument for convincing a local business. See logos & sponsors et sponsorship funding.
Beyond private partners, public or federation schemes can supplement the funding of your kit. See subventions & aides.
The rules governing sponsorship, patronage and donations (deductions, tax receipts, conditions) vary according to your country, your legal status and your situation. Before setting up a partnership, consult a qualified accountant or adviser. Our role is limited to manufacturing your kit and integrating your partners onto it.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.
