Dreaming of launching your own sportswear brand, but held back by the factory, the stock and the high minimums? Flare Custom, a European brand of custom sportswear made in Bulgaria (EU), makes this project accessible: you design your range, we produce it white-label, on demand, from a single piece. No factory to set up, no stock to fund upfront. From the idea to the first sale, here is how to build your brand with minimal risk.
Yes — that is exactly what our model is for: you are the brand (design, identity, sales), we are the workshop (made-to-order manufacturing). You never have to invest in production or carry stock. You launch your range and order at the pace of your sales. See made to order.
With your identity: a name, a world, colours, a logo. Then define your first range — a few standout pieces are enough to start: a jersey, a hoodie, a pair of shorts. You can design everything yourself, start from an AI-generated visual that our studio redraws, or hand the creative work to our design studio. See AI design → jersey.
Your products carry your brand, never ours: no Flare logo appears anywhere. You approve a proof, then order what you need. We manufacture in Bulgaria (EU) and, depending on how you work, deliver to you so you can distribute. It is your brand, from the design to the label. See white label.
No. The minimum is 1 piece. You can start with a mini-collection, see what your audience responds to, then scale what works. It is the opposite of the traditional model, which forces you to order big from day one. You limit the risk and learn as you go. See minimum order.
However you like: an online shop, social media, your community, events, resale. You produce to order as the orders come in. For a creator or an influencer, it is a way to monetise an audience with no stock. See selling your designs.
As your brand grows, a tech pack lets you lock down your specifications (Pantone colours, placements, measurements) for faithful, repeatable production. That is what gives a range consistency and credibility, and makes reruns straightforward. See tech pack.
Products follow our tiered pricing, from 1 piece; a design fee applies if we create the artwork for you. There is no factory cost and no stock: your initial outlay is limited to the design work and your first pieces. See pricing and request a quote.
With Flare Custom you launch your brand without tying up stock: every piece is made to order, from 1 unit, in full sublimation in our workshop in Bulgaria (EU). Your designs, your label, a proof before every run, single-unit reorders.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.
