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How to choose your custom jersey

Choosing the right jersey means matching your sport, your use and your identity. Flare Custom, a European brand of custom sportswear made in Bulgaria (EU), guides you step by step: a few simple pointers are all it takes for a kit that works, lasts and reflects who you are, from a single piece. Here are the questions to ask to choose well.

Made in EuropeBulgaria, within the EU
From 1 pieceNo stock, no minimum
Unlimited coloursFull sublimation
Proof before productionYou approve the artwork
Flare Custom

1. For which sport and which use?

That is the starting point. Every discipline has its own conventions of fit and its own demands: a football, running, basketball or esports jersey does not share the same shape or the same expectations. Define the use as well: hard competition, training, lifestyle or an event. That steers the choice of model. Browse your discipline in the sports section.

1. Which sport and which use?

2. Which fabric to favour?

Our technical polyester fabrics vary with the use: light, highly breathable materials for endurance and hot conditions, sturdier ones for contact sports or heavy use. The aim is to combine comfort, breathability and durability. Tell us how you train and play and we will point you to the right fabric. See fabrics.

3. Which fit and which sizes?

Think about fits (men's, women's, kids') and how sizes are spread across your group. The right fit improves comfort and freedom of movement. If you are kitting out a team, plan the full range from the youngest to the senior squad, all in the same design. If you are unsure about sizing, see the size guide.

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4. What level of customisation?

List what you want on the kit: colours, patterns, logo, sponsors, names and numbers. Sublimation handles all of it across the whole surface, with no extra charge per colour. Working these out early (how many sponsors, whether you need individual names) helps frame both the design and the quote. See names & numbers and logos & sponsors.

5. What quantity?

The minimum is 1 piece, but quantity drives the unit price, which tiers down. If you are kitting out a team, grouping the order brings the cost down. You can also order a prototype before committing to a larger run. See small quantities and pricing.

6. How to create the design?

Three routes to choose from: the AI-powered 3D configurator, to build and preview online; an AI-generated visual that our design studio redraws in vector; or a design commissioned from our studio outright. In every case you approve a proof before manufacturing. See AI design → jersey.

7. What lead times to expect?

Allow 2 to 4 weeks of production after proof approval, or 72 hours to 2 weeks on express depending on the product and the workshop's workload, plus design time. If you are working to a deadline (start of season, a tournament, an event), start the project well ahead. See lead times.

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Questions

Frequently asked questions

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Where to start when choosing your jersey?
With the sport and the use, which guide the model and the fabric.
Which fabric to choose?
A light, breathable fabric for endurance, a more robust one for contact or intensive use.
How do you handle a team's sizes?
By planning the full range (men's, women's, children's) in a single design; see the size guide.
Does customisation cost extra per colour?
No, sublimation is included, with no extra cost per colour.
Do you have to order a lot?
No, from a single piece; quantity lowers the unit price.
How do you create the design?
Via the 3D configurator, a recreated AI visual, or our studio; a proof before manufacturing.
What lead times should you expect?
2 to 4 weeks after the proof, or express, plus design time.
Is Flare a European brand?
Yes, Flare Custom is a European brand that manufactures in Bulgaria, within the European Union.

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From idea to jersey made in Europe — from 1 piece. You approve a proof before production.