At Flare Custom, a European brand of custom sportswear, standard production takes 2 to 4 weeks after your proof (BAT) is approved. For tight deadlines, an express option cuts this down to 72 hours to 2 weeks depending on the product and workshop load. Because manufacturing is European, these lead times stay under control. Here's how our turnaround works, when it starts, and how to make sure you're delivered on time.
Allow 2 to 4 weeks of production from the moment you approve the proof (BAT). This covers the manufacturing and quality control of your order. It starts after the proof is approved, not at first contact: the design creation and approval phase happens beforehand. The range depends on the product, the quantity and the workshop load at the time of the order.
Yes. For a dated launch — a tournament, an event, a new season — the express option brings production down to a range of 72 hours to 2 weeks, depending on the product and workshop availability. Add your date to your request: we confirm what's achievable. This responsiveness is made possible by the proximity of European manufacturing.
The manufacturing turnaround starts when the proof (BAT) is approved, which happens once the order is confirmed. The proof shows you exactly how your kit will look; until it's approved, production doesn't start. This step is what protects your order from any error. To estimate your total lead time, you therefore need to count the design creation and approval time, then production, then shipping.
Beyond production alone, plan for three phases: creating and approving the design (variable, depending on your project and your feedback on the proof), manufacturing (2 to 4 weeks as standard, 72 hours to 2 weeks express), then delivery with its own transit time. Anticipating these stages saves you last-minute pressure. See the page delivery for the shipping time.
The safest approach is to start your project several weeks before your target date, especially for a sports season start or an early-season event, when requests pile up. By starting early, you keep the choice between standard and express turnaround, and you get to work calmly on the design. For a critical date, tell us from the outset: we set the schedule with you.
Yes, in part. A simple product in a small run is made faster than a large order with several items and customisations. The workshop load at the time of the order also matters. That's why we always confirm a realistic lead time in your quote, rather than an unrealistic promise: a commitment kept is better.
Proof within 48 h*, then 2 to 4 weeks of production after approval, and 6 working days of DHL or FedEx delivery in Europe. An express option is possible on request, from 72 hours to 2 weeks depending on the product and quantity.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.
