Behind every Flare Custom jersey, there is a real place of production. Our kit is made on our own production lines in Bulgaria, within the European Union — and this proximity makes a real, concrete difference to service quality. Here is a behind-the-scenes look.
In Bulgaria, a member state of the European Union. The whole chain — file preparation, sublimation, garment making, inspection — is handled within the EU, with no long-haul imports between stages. See European manufacturing.
Three concrete things: controlled lead times (2 to 4 weeks once the proof is approved, less with the express option), genuine responsiveness on adjustments, and simpler quality control at every stage. See production process et quality control.
Because a nearby, flexible production line does not need large volumes to run. Where many distant factories impose minimums of several hundred units, we manufacture on demand, from 1 piece — from a one-off prototype to a full run. See small quantities.
Producing everything in one place makes an order easy to follow, from file preparation through to dispatch. See traceability et durability.
A single production site, in Bulgaria (European Union), that prints, sublimates, cuts and sews your pieces to order. No stock, no minimum: the same line serves 1 piece or 500.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.
