Understanding how it's made is knowing why it lasts. Flare Custom, a European brand of sportswear made in Bulgaria (EU), takes you behind the scenes. Here are our dedicated pages.
Sublimation is embedded in the fibre (durable colours, no added thickness or flaking), we manufacture within the EU from a single piece, and every order is inspected before dispatch.
In our workshop in Bulgaria, within the European Union, in full sublimation: the design is printed into the fibre, it does not crack or fade. Every order is made to order, from 1 piece, after proof approval.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.