Are you a shop, an agency or a distributor wanting to offer custom gear to your clients? Flare Custom, a European brand of custom sportswear made in Bulgaria (EU), offers a reseller programme: you resell our sublimated products under white label, with volume-based tiered terms, from 5 pieces per design, then restock from 1 piece. You grow your offer; we handle production. Here is how our reseller programme works.
It is a framework built for professionals who resell: you get reseller terms, you order under white label (no Flare logo), and you set your own selling prices. That lets you offer a full range of custom kit without investing in production of your own. See white label.
For sports shops, communication and promotional-products agencies, club networks, printers and distributors looking to widen their catalogue. If you have clients to kit out and you want a reliable production partner, this programme is for you. See agencies.
Tiered terms based on volume: the more your business grows, the better your terms get. We share the exact figures once we have spoken, based on your profile and your volumes. Transparency and simplicity guide the way we work with resellers. See the reseller guide.
Yes — it is the foundation of the programme: no Flare logo appears on the products, which carry your client's identity or your own. You stay the point of contact for your customers, and we stay in the background. See white label.
No. The first order needs 5 pieces minimum per design (same design, same colours), then restocks start from 1 piece: you can serve small teams as easily as large orders, with no stock to carry. You order on demand, at the pace of your sales. See made to order.
Get in touch and tell us about your business. We review your profile together and set out the terms that fit. For how it works day to day, read the reseller guide; for volume integration options, see API & integration. To get started, write to us through the quote form.
Resellers and sports shops rely on Flare Custom to produce their club customers' custom jerseys: reseller price list, 5 pieces minimum per design then restock from 1 piece, proof within 48 h*, production in Bulgaria (EU) in 2 to 4 weeks, express on request.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.
