Are you a Flare Custom reseller, or considering becoming one? Here is how to work with us day to day. Flare Custom, a European brand of custom sportswear made in Bulgaria (EU), makes life easier for resellers: you manage your clients, we handle white-label production, from 5 pieces per design, then restock from 1 piece. This guide sums up how it works, step by step.
You send us your client's project: product, quantity, design (or the elements to be redrawn). We prepare a proof, you approve it with your client, and production starts once it is confirmed. You remain your client's point of contact at every stage. See ordering.
The products carry no Flare logo: they show your client's identity, or your own. You appear as the supplier and we stay in the background. That matters for protecting your commercial relationship and your image. See white label.
Your reseller terms tier down with volume: your margin depends on the quantities and on your overall activity. The exact figures are shared with you as part of your partnership. You are then free to set your own selling prices. See the reseller programme.
Lead with what makes the offer strong: full customisation through sublimation, small runs (5 pieces per design, then restock from 1 piece), manufacturing in Bulgaria (EU), and a wide catalogue of products and sports. You can also use the 3D configurator and proof visuals to reassure your clients. See sublimation and products.
Quote realistic lead times: 2 to 4 weeks of production after proof approval, or 72 hours to 2 weeks on express depending on the product and the workshop's workload, plus design time. Planning around your clients' deadlines keeps you out of last-minute rushes. See lead times.
We support you on projects: product advice, help preparing files, and backing from our studio to create or redraw designs — including from AI visuals. See the design studio and preparing your file.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.
