By Olivier, project manager at Flare Custom · Updated June 2026. Selling custom textiles under your own name, with no factory and no stock: that is exactly what white-label makes possible. Here is how it works, with Flare Custom, a European brand of custom equipment made in Bulgaria (EU).
We manufacture, you sell under your own brand. No Flare Custom branding appears anywhere: not on the product, not in the delivery. You can add a custom inner label and packaging in your name (quoted separately). To your customer, it is your brand from end to end. See white label.
In unbranded packaging, to you or straight to your end customer. You keep the commercial relationship; we stay invisible. Worth noting: we produce to order (no dropshipping stock), so every piece really is made to measure. See neutral delivery.
No. You can start from 1 piece — ideal for getting a sample approved or testing a model with your customers — then scale up with pricing that steps down by tier. See small quantities and OEM pricing.
You buy at a tiered rate (the larger the volume of a single model, the lower the unit price) and you set your selling price freely. The more you work in recurring orders and volume, the more attractive it becomes. The details are set on quote, depending on your products and quantities.
For agencies, the resellers, launching brands and organisations (clubs, gyms) that want their own line. See create your brand.
Jerseys, shorts, leggings, sweatshirts, jackets and accessories in full sublimation, under your brand, from 1 piece. Workshop in Bulgaria (European Union), 2 to 4 weeks after proof approval, volume pricing, prices excl. VAT.
Information verified by Flare Custom, updated on 16/10/2026.
* Our workshop's usual lead time. In peak season, it may be slightly longer.
From idea to jersey made in Europe — from 1 piece. You approve a proof before production.