Made in Europe · From one pieceAI-powered 3D configuratorFree quote
Home›Blog›White-label apparel
Blog

White-label: offering custom textiles under your own brand

By Olivier, project manager at Flare Custom · Updated June 2026. Selling custom textiles under your own name, with no factory and no stock: that is exactly what white-label makes possible. Here is how it works, with Flare Custom, a European brand of custom equipment made in Bulgaria (EU).

Made in EuropeBulgaria, within the EU
From 1 pieceNo stock, no minimum
Unlimited coloursFull sublimation
Proof before productionYou approve the artwork
Flare Custom

What is white-label, in practice?

We manufacture, you sell under your own brand. No Flare Custom branding appears anywhere: not on the product, not in the delivery. You can add a custom inner label and packaging in your name (quoted separately). To your customer, it is your brand from end to end. See white label.

What white label means in practice

How does delivery work?

In unbranded packaging, to you or straight to your end customer. You keep the commercial relationship; we stay invisible. Worth noting: we produce to order (no dropshipping stock), so every piece really is made to measure. See neutral delivery.

Ready to start your project?

Design in 3D or request a free quote — from 1 piece, made in Europe.

ConfigureFree quote

Do you need to order in bulk to start?

No. You can start from 1 piece — ideal for getting a sample approved or testing a model with your customers — then scale up with pricing that steps down by tier. See small quantities and OEM pricing.

How is your margin built?

You buy at a tiered rate (the larger the volume of a single model, the lower the unit price) and you set your selling price freely. The more you work in recurring orders and volume, the more attractive it becomes. The details are set on quote, depending on your products and quantities.

Who is it suited to?

For agencies, the resellers, launching brands and organisations (clubs, gyms) that want their own line. See create your brand.

Go further

Useful links

In brief

White-label textiles: what Flare Custom makes for you

Jerseys, shorts, leggings, sweatshirts, jackets and accessories in full sublimation, under your brand, from 1 piece. Workshop in Bulgaria (European Union), 2 to 4 weeks after proof approval, volume pricing, prices excl. VAT.

from 1 pieceno minimum order
2 to 4 weeksproduction after proof
72 h–2 wksexpress, on request
48 h*to receive the proof

The facts, verified

Minimum order
None: we produce from 1 piece, with no stock and no imposed quantity.
Production time
2 to 4 weeks after proof approval, 4 weeks on average depending on the workshop schedule.
Express
Express option available, from 72 hours to 2 weeks depending on the product and quantity, on request; the surcharge is shown on the quote.
Proof
Sent within 48 h*, 2 to 3 rounds of changes included depending on the design package. Nothing goes into production without your approval.
Delivery
6 working days across Europe, by tracked DHL or FedEx.
Manufacturing
Full sublimation in our workshop in Bulgaria, within the European Union. Flare Custom is the brand of OLB Sports OOD.
Customisation
Unlimited colours, logos and sponsors at no extra cost. Custom names and numbering included, whatever the numbers.
Sizes
Kids from 4 to 14 years, adults from XS to 3XL, on the same order.
Prices and payment
Prices shown excluding VAT, VAT according to the delivery country. 100% payment with the order, by card or bank transfer; 5% off complete kits (top + bottom of the same sport) from 5 kits: at least 5 tops and 5 bottoms.
Configurator
3D, free and without an account, with AI design: describe your jersey or upload a mock-up, and the design is composed across every panel.

Information verified by Flare Custom, updated on 16/10/2026.

* Our workshop's usual lead time. In peak season, it may be slightly longer.

Questions

Frequently asked questions

Another question? Reply within 48 h by email.

Contact us
What is white label?
We manufacture, you sell under your brand, with no Flare Custom branding.
How does delivery work?
In a neutral parcel, to you or directly to your customer.
Do you do dropshipping from stock?
No: every order is made to order, not drawn from stock.
Do you have to order in bulk?
No, from a single piece, then tiered volume pricing.
Where do you manufacture?
In Bulgaria, within the European Union.

Launch my white-label brand

From idea to jersey made in Europe — from 1 piece. You approve a proof before production.