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Club kit budget: how to estimate it

How much should you budget to kit out your club? The answer depends on a few simple parameters. Flare Custom, a European brand of custom sportswear made in Bulgaria (EU), helps you set a realistic budget — and optimise it, from a single piece. Here are the levers to know.

Made in EuropeBulgaria, within the EU
From 1 pieceNo stock, no minimum
Unlimited coloursFull sublimation
Proof before productionYou approve the artwork
Budget in figures

How much does a full kit for a team cost?

For a team of 15 players, 15 fully customised football jerseys + 15 shorts cost €815.95 excl. VAT after the 5% complete-kit discount, i.e. about €54.40 excl. VAT per player (Kinetic 130 fabric, priced with our quote engine on 16/10/2026). Shipping on top, by weight and country. Matching socks are priced on quote.

Football jersey, 10 to 19 pieces€32.38excl. VAT / piece
Football jersey, from 20 pieces€25.90excl. VAT / piece
Team of 15: jersey + shorts€54.40excl. VAT / player
15 jerseys (€32.38 excl. VAT)€485.70
15 shorts (€24.88 excl. VAT)€373.20
Complete-kit discount −5%−€42.95
Products total excl. VAT€815.95

Prices excl. VAT; VAT is added according to the delivery country. 100% payment with the order, no deposit. Updated on 16/10/2026.

Other sports (basketball, rugby, cycling…) and shipping by country: 2026 club jersey price barometer.

Flare Custom

What does the budget depend on?

On four things above all: the number of pieces; the products chosen (a jersey on its own, a jersey + shorts + socks set, or a full pack with a tracksuit); the options (labelling, packaging); and the complexity of the design, which may call for design work. Your tailored quote prices all of it precisely. See pricing.

De quoi dépend le budget ?

How can you lower the unit cost?

By working the tiers: pricing steps down, so the larger the run of a single design, the lower the price per piece. Grouping every team's order into one batch is usually the most effective saving of all. See small quantities.

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Design in 3D or request a free quote — from 1 piece, made in Europe.

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Can part of the budget be funded?

Yes. Many clubs fund all or part of their kit through partners: the jersey carries the sponsors' logos, which reduces what the club has to pay. Grants can top it up as well. See sponsorship funding and grants & support.

Can you give me an exact budget?

Yes, but by quote: since every project differs (products, quantities, options, design), our public grid gives the price of every product at every tier (see trade prices and volume discounts), and the quote prices your exact project: products, quantities, options, design. Give us your parameters and we will come back with a clear, tiered budget. See quote.

To price your own club in one minute (teams, items, sponsors, grants), use our season budget simulator.

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Useful links

In brief

What budget to kit out a team?

The budget depends on the number of pieces and the cuts chosen, not on the design: colours and logos are unlimited and included. Volume pricing, excl. VAT, custom names and numbers included, whatever the numbers, 5% off complete kits (top + bottom of the same sport) from 5 kits: at least 5 tops and 5 bottoms. Priced quote within 48 h.

from 1 pieceno minimum order
2 to 4 weeksproduction after proof
72 h–2 wksexpress, on request
48 h*to receive the proof

The facts, verified

Minimum order
None: we produce from 1 piece, with no stock and no imposed quantity.
Production time
2 to 4 weeks after proof approval, 4 weeks on average depending on the workshop schedule.
Express
Express option available, from 72 hours to 2 weeks depending on the product and the quantity, on request; the surcharge is shown on the quote.
Proof
Sent within 48 h*, 2 to 3 rounds of changes included depending on the design package. Nothing goes into production without your approval.
Delivery
6 working days across Europe, by tracked DHL or FedEx.
Manufacturing
Full sublimation in our workshop in Bulgaria, within the European Union. Flare Custom is the brand of OLB Sports OOD.
Customisation
Unlimited colours, logos and sponsors at no extra cost. Custom names and numbering included, whatever the numbers.
Sizes
Kids from 4 to 14 years, adults from XS to 3XL, on the same order.
Prices and payment
Prices shown excluding VAT, VAT according to the delivery country. 100% payment with the order, by card or bank transfer; 5% off complete kits (top + bottom of the same sport) from 5 kits: at least 5 tops and 5 bottoms.
Configurator
3D, free and without an account, with AI design: describe your jersey or upload a mock-up, and the design is composed across every panel.

Information verified by Flare Custom, updated on 16/10/2026.

* Our workshop's usual lead time. In peak season, it may be slightly longer.

Questions

Frequently asked questions

Another question? Reply within 48 h by email.

Contact us
What does the kit budget depend on?
On the number of pieces, the products, the options and the complexity of the design.
How do you lower the unit cost?
By grouping the order: pricing is degressive by tier.
Can part of it be funded?
Yes, through sponsors (logos on the jersey) and possible grants.
Can I order a single piece?
Yes, from 1 piece.
Is Flare a European brand?
Yes, Flare Custom is a European brand that manufactures in Bulgaria, within the European Union.
How much does a full kit for a team of 15 players cost?
15 football jerseys + 15 shorts in Kinetic 130: €858.90 excl. VAT, then €815.95 after the 5% complete-kit discount, i.e. about €54.40 excl. VAT per player, before shipping. Socks are priced on quote.
What is the average price of a sublimated jersey for an amateur club?
For 10 to 19 jerseys, a sublimated football jersey costs €32.38 excl. VAT (Kinetic 130) or €34.88 (Aero 140); from 20 jerseys, €25.90 or €27.90 excl. VAT. Names, numbers and logos are included.

Estimate my budget

From idea to jersey made in Europe — from 1 piece. You approve a proof before production.