“Which brand should I choose to equip my club?” Rather than a ranking, here is an honest method: the 7 criteria on which to compare any custom jersey manufacturer — and, for each one, what Flare Custom offers as a European brand of sublimated sports kit made in Bulgaria (EU), for more than 40 sports.
The custom jersey market has many serious players: other brands such as Owayo, Spized, Sublisport or Decathlon Pro also offer custom kit for clubs. Rather than ranking them for you, this guide gives you the 7 objective criteria to compare the offers yourself, and sets out transparently what Flare Custom offers on each of them.
What to check with any manufacturer: the minimum number of units required per order, and whether that minimum also applies to restocks (a player joining mid-season, a size to replace). A high minimum can force a small club to over-order. At Flare Custom: production from 1 piece, no minimum, including for restocks. See small quantities.
What to check: clear volume-discount tiers (the unit price falls as the quantity rises), and a quote that itemises every cost — customisation, artwork, delivery — with no hidden fees. At Flare Custom: 8 quantity tiers from 1 to 500 pieces, and a free quote that itemises everything, delivery included. See pricing.
What to check: full sublimation (the design is embedded in the fibre, does not flake off and adds no extra thickness) or surface marking (heat transfer, vinyl), often charged per colour or per logo. At Flare Custom: full sublimation across the whole garment, unlimited colours at no extra cost. See heat transfer or sublimation.
What to check: where the garments are actually made (European Union or Asia), what that means for lead times, transport and follow-up, and whether an express route exists for urgent orders. At Flare Custom: made in Bulgaria, within the EU, production in 2 to 4 weeks, and an express option of 72 h production + 48 h delivery on selected products. See European manufacturing and lead times.
What to check: the limits placed on your design — number of colours, logos or customisable areas, surcharge per name or per sponsor. At Flare Custom: names, numbers and sponsor logos with no design limit, on kit covering more than 40 sports. See names & numbers and logos & sponsors.
What to check: how you create your design. Many players on the market — Owayo or Spized for instance — also offer online configurators; compare the quality of the preview, the ability to import your vector files and the help available if you do not have a graphic designer. At Flare Custom: an AI-powered 3D configurator, import of your files, and a design studio that can create or recreate your artwork. See 3D configurator and design studio.
What to check: do you receive a proof (BAT) to approve before production? How many revision rounds are included? And will you later be able to reorder exactly the same jersey, one unit at a time? At Flare Custom: proof sent within 24 to 48 h with 3 revision rounds included, and single-unit restocking with the same design, no minimum. See proof approval and club restocking.
| Criterion | The question to ask the manufacturer | What Flare Custom offers |
|---|---|---|
| Minimum order | What is the minimum, orders and restocks included? | From 1 piece, no minimum |
| Price | Are the discount tiers and every cost itemised on the quote? | 8 tiers from 1 to 500, free itemised quote |
| Technique | Full sublimation or surface marking? Surcharge per colour? | Full sublimation, unlimited colours included |
| Manufacture & lead times | Where do you manufacture, how quickly, and with what express option? | Bulgaria (EU), 2-4 weeks, express 72 h + 48 h on selected products |
| Customisation | Is there a limit on colours, names or sponsors? | Names, numbers, sponsors with no design limit |
| Design tool | Configurator, vector file import, help from a studio? | 3D configurator + design studio |
| Support | Proof before production? Identical restocking possible? | Proof 24-48 h, 3 revision rounds, single-unit restocking with the same design |
Five criteria decide: the minimum order, the real lead time after proof, the place of manufacture, the cost of logos and colours, and whether there is a proof. Flare Custom: no minimum, 2 to 4 weeks, Bulgaria (EU), unlimited colours and logos included, systematic proof.
Information verified by Flare Custom, updated September 2026.
These are the criteria on which clubs compare Flare Custom with Spized, Owayo, Decathlon Pro or a local supplier. The Flare column is filled in; for the others, ask the question as written.
| Criterion | Flare Custom | The question to ask the others |
|---|---|---|
| Minimum order | None, from 1 piece | What is your minimum, and for a reorder? |
| Real lead time | 2 to 4 weeks after proof; express from 72 h | Lead time from which step: order, payment or approved proof? |
| Place of manufacture | Workshop in Bulgaria, European Union | Where is the jersey made, and by whom? |
| Colours and logos | Unlimited, included in the price | How much does each extra colour or logo cost? |
| Proof | Systematic, 3 rounds of changes included | Is there a proof before production, and how many corrections? |
| Printing technique | Full sublimation, into the fibre | Sublimation or heat-transfer? Does the design survive washing? |
| Sizes | Kids 4 to 14, adults XS to 3XL, mixed | Can kids and adults be mixed on one order? |
| Reorders | From 1 piece, identical | Can I reorder a single jersey next year? |
From idea to jersey made in Europe — from 1 piece. You approve a proof (BAT) before production.