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Club shop · No outlay

Club shop: sell your kit to members without advancing any money

The club shop is an online shop in your club’s colours, created free of charge by Flare Custom. Players, parents and supporters order and pay for their own order online: the club buys no stock and advances nothing. You choose the products, the prices (with or without a margin for the club), the rules for names and numbers, and delivery to the club or to members’ homes.

How it works

From shop to parcel, in 6 steps

  1. Step 1

    We build the shop

    With your products, designs and colours. Four styles to choose from: Stadium, Club, Energy or Minimal.

  2. Step 2

    You share the link

    An address in the club’s name and an A4 or A5 poster with a QR code, ready to print for the changing room.

  3. Step 3

    Members order

    Size, name, number: everyone customises and pays online by card.

  4. Step 4

    Batches fill up

    As soon as a product reaches its threshold, or on the closing date, the batch goes into production in our workshop in Bulgaria (EU).

  5. Step 5

    Delivery

    Grouped parcel to the club, or home delivery for those who chose it.

  6. Step 6

    Commission paid

    On the 10th of the following month, on orders delivered without a claim, from €50.

Batches or pre-order

Two ways to group orders

The club chooses how its shop works. Either way, each member pays for their whole order online.

Automatic batchesPre-order
PrincipleEach product has a threshold (5 pieces by default), all sizes and names combinedOrders are grouped until the closing date set by the club
Price for the member“Right now, single item”: price for 1 piece, made as soon as paid. “With the group”: the batch price tierPrice shown in the shop
Production startsAs soon as the product’s threshold is reached; the counter then resetsAt closing, with a minimum number of pieces per product if shown
If the group is slowAfter 30 days (by default), the member receives a link to pay the difference and switch to a single item; otherwise the piece stays reserved at the group price. Flare Custom or the club can launch an incomplete batch at no extra cost to the buyer.Production follows the closing date

No paid order is refunded on the grounds that the batch is not yet complete. Details: club shop terms, article 2.4.

Your settings

What the club decides

Prices and margin

Sell at Flare Custom’s price, or add your margin. With a margin, bank fees are shared equally; without a margin, Flare Custom pays them.

Names and numbers

Five rules to choose from: free entry, unique number, closed player list, names approved by the club, or no customisation.

Teams and ranges

Reserve certain products for one team (seniors, youth, recreational) and organise the shop in ranges.

Delivery

Pick-up at the club (grouped parcel, shipping contribution per piece shown in the basket) and/or home delivery (actual shipping price by country).

Look and feel

Four shop templates in the club’s colours: Stadium, Club, Energy, Minimal. Club logo and visuals in the header.

Promotion

A4 / A5 poster or flyer with a QR code, per team if needed, ready to print.

Money

The club pays nothing, and can even earn

  • The club’s commission is visible in real time in its management area.
  • Paid by bank transfer on the 10th of the following month, on orders delivered with no open claim, from €50 (otherwise carried over to the next month).
  • Or, if the club prefers, a voucher worth the commission + 10%, to use on flare-custom.com.
  • A loyalty programme can give the club an end-of-season credit based on its volume over the last 12 months; thresholds and percentages are shown in the management area.
  • Sizes 3XL to 5XL carry a 5% surcharge.

For buyers: clear prices and guarantees

Prices shown to members include all taxes: the VAT applied and the exact price, delivery included, are shown before payment. Name, number and size are printed exactly as entered; a mistake can be corrected before production by replying to the confirmation e-mail.

Customised items are neither taken back nor exchanged, except for a defect. Consumer buyers keep the 2-year legal guarantee of conformity; claims go through the “Report a problem” module or support@flare-custom.com. See warranty and after-sales.

Who is it for?

A shop for any organisation that kits out its members

Sports clubs

Match jerseys, training wear, travel wear, supporter accessories.

Associations

Volunteer wear, events, members. See associations.

Schools

Sportswear and items in the school’s colours. See schools.

Companies

Team wear and staff textiles, everyone orders their own size.

Questions

Frequently asked questions

Another question? We reply by e-mail within 48 working hours.

Write to us
How much does a club shop cost?
Nothing for the club: the shop is set up free of charge by Flare Custom, which earns its margin on the items sold.
Does the club have to advance money or buy stock?
No. Each member pays for their own order online, by card, at the time of purchase. Items are made to order: there is no stock.
How does the club earn money with its shop?
By adding a margin to Flare Custom’s price. The commission is paid by bank transfer on the 10th of the following month (from €50), or as a voucher worth the commission plus 10%.
When are the items made?
With automatic batches: as soon as 5 pieces of the same product are ordered with the group (default threshold), or straight away for a single-item purchase. With a pre-order: on the closing date set by the club.
How do we open a club shop?
Ask for it in the quote form or write to us: shops are created by Flare Custom for its club customers, from their designs.
Go further

Useful pages

Open your club’s shop

Free to set up, no stock, each member pays for their order. Tell us which products you want to offer.